Meet the Strategic Minds Behind Merit Create
Founded by industry veterans with decades of combined experience in AI transformation, marketing excellence, and healthcare innovation.
25+
Years Experience
$5B+
Portfolio Value
100+
Organizations Served
Meet Our Founding Partners
Industry veterans combining decades of expertise in AI transformation, strategic marketing, and healthcare innovation to drive measurable outcomes.
Yuying Chen-Wynn
Chief AI Officer & AI Product Executive
Yuying brings extensive experience in AI transformation, product development, and healthcare technology innovation. She specializes in implementing responsible AI frameworks that drive both compliance and competitive advantage in healthcare organizations.
Core Expertise:
Ashley Conger
Chief Marketing Officer & Marketing Executive
Ashley leads strategic marketing initiatives with deep expertise in healthcare communications, brand positioning, and growth marketing. She excels at translating complex healthcare innovations into compelling market narratives that drive engagement and conversion.
Core Expertise:
The Partnership Advantage
Yuying and Ashley's complementary expertise creates a unique value proposition in the healthcare consulting space. Their combined experience spans AI transformation, strategic marketing, and healthcare innovation—providing clients with comprehensive solutions that address both technical implementation and market success.
27+
Years Combined Experience
75+
Organizations Transformed
$3B+
Portfolio Impact
98%
Client Satisfaction
Our Mission
To provide accessible, experienced, and results-driven consultative services that help healthcare, health tech, and life sciences organizations achieve sustainable growth and meaningful health outcomes.
Our Vision
To be the trusted strategic partner for organizations navigating the complex healthcare landscape, delivering comprehensive expertise that drives both business success and improved health outcomes.
Our Approach
Accessible
We believe great expertise should be approachable. We work collaboratively, speaking your language and adapting to your culture.
Experienced
Deep industry knowledge across healthcare, health tech, and life sciences, with a proven track record of delivering results.
Results-Driven
Every engagement delivers tangible value from day one, with measurable outcomes that drive business growth and health impact.
Industry Expertise
Healthcare
Health plans, health systems, and healthcare service providers seeking strategic growth and operational excellence.
Health Tech
Digital health platforms, healthcare software companies, and technology-enabled healthcare services.
Life Sciences
Pharmaceutical, biotechnology, and medical device companies navigating complex regulatory and market landscapes.
Why Merit Create, Why Now?
Funding is Down
The timeline to viability is compressed. Organizations need strategic expertise that delivers immediate value and accelerates growth.
Comprehensive Model
Companies need a consultative approach that brings multiple disciplines under one roof, avoiding the complexity of managing multiple vendors.
High-Value Consultation
Every dollar spent on consultation must deliver tangible deliverables from day one, with clear ROI and measurable outcomes.
Our Values
Health First
Every strategy and initiative must ultimately contribute to better health outcomes.
Innovation
We embrace new technologies and approaches that drive meaningful progress.
Collaboration
The best results come from working together as true partners.
Integrity
We operate with transparency, honesty, and ethical standards in all we do.