SOLUTIONS
Consumer PartnershipAre you working at the speed of trust?
In their 2022 Trust Barometer, Edelman reports that a meager 33% of the public trust health insurance companies and just 34% of Americans trust the health system. [source]
What follows isn’t surprising. Those with low trust in the health ecosystem are far less likely to have regular check-ups and engage in preventative care.
Social disparities only widen the gap in trust, with lower income individuals less likely to engage in preventative care and low confidence in their ability to find answers to their healthcare questions and make informed decisions for themselves and their families.
How do we repair trust?
Creating consumer and patient experiences that are accessible, inclusive, and meet individuals where they are.
How do we do that most effectively?
Consumer partnership.
With a framework rooted in deep experience with hard to reach and traditionally marginalized individuals, we can help you build your consumer partnership muscles by:
Evaluating consumer awareness, loyalty, and readiness for action through stakeholder and consumer journey analysis
Leveraging points of engagement to improve program uptake, reduce friction, increase health literacy, and enable access to care and supports.
Establishing ongoing consumer advisories that enable testing, listening, and iterating to meet changing needs.