by Merit Create | Jul 23, 2022
From Personas to Person-centered Marketing The Story Healthcare consumers are complex – managing a variety of conditions and challenges, hailing from diverse backgrounds and varying circumstances. Targeting these consumers through a traditional marketing model...
by Merit Create | Jul 12, 2022
Spanish Language Outreach The Story Fourteen percent of North Carolina’s 2.5 million Medicaid enrollees are Hispanic/LatinX, but many experience a radical disparity in access to care, particularly for behavioral health and/or intellectual/developmental disabilities....
by Merit Create | Jun 28, 2022
Content Overhaul & Roadmap The Story A managed care health plan’s public website had more than 3,000 unique pieces of content and a few hundred website pages in an unorganized page structure. Different teams across the organization had access to update various...
by Merit Create | Jun 28, 2022
Customer Relationship Management (CRM) The Story A health plan serving almost a million beneficiaries needed a way to understand and evaluate the efficacy of local engagement efforts. Stakeholders were spread across hundreds of organizations and thousands of...
by Merit Create | Jun 15, 2022
Reducing Emergency Department Visits The Story Across the country, Emergency Departments are grappling with high admission rates for individuals with a behavioral health primary diagnosis. Barriers to care include lack of a primary care, medication management, and...
