Pushing or Pulling your Consumers

Pushing or Pulling your Consumers

Pushing or Pulling your Consumers In marketing, the terms “push” and “pull” are used to describe different approaches to engaging with consumers.  Your last road trip is a good visual metaphor for these two approaches.  Push marketing looks...
Who is creating consumer experience?

Who is creating consumer experience?

Who is creating consumer experience? There are more than half a million individuals employed by the health and insurance industry, with job titles ranging from assistants, technicians, and analysts, to actuaries, population health managers, and chief medical officers....
Making Healthcare Social Media More Accessible

Making Healthcare Social Media More Accessible

Making Healthcare Social Media More Accessible Across the country, health plans and health care providers invest tens of millions of dollars in their social media programs. Most have at least one individual on staff whose role is to generate and organize social media...
Are you reaching a persona, or a person?

Are you reaching a persona, or a person?

Are you reaching a persona, or a person? Netflix recently released the latest Bear Grylls interactive adventure. Viewers can make decisions along the way with each decision producing a different outcome. Targeted to a younger audience, the show teaches both survival...

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